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We live in a digital era, and every aspect of our society is greatly influenced by this so-called digital revolution—from media to economy to governance, down to the entertainment industry. Yes, companies from various industries have taken advantage of the power of the digital revolution and how it can impact applications and processes, increasing productivity, service delivery, and overall efficiency.

The digital revolution has also impacted the hotel industry greatly on a global scale. Employing technology and integrating the business into the digital realm have made hoteliers more robust in their businesses. Below are three digital aspects that have immensely impacted the hotel industry.

  1. Digital marketing

There are various forms of digital marketing that hoteliers can employ. They can resort to the likes of website creation, content marketing, social media marketing, pay-per-click advertising, and Search Engine Optimisation (SEO) strategy, all done in digital platforms.

Gone are the days when hotels needed to create a lot of printed materials and advertise via TV or radio. Today, they can simply take space in the digital realm as this is where most people go to for information, including hospitality market news. That said, promoting your hotel brand and selling your services can be relatively simple and easy.

  1. Mass collaboration

It’s a great thing that the web has grown complex in recent years, and digital experts find a way to make everything structured. With this digital mass collaboration, we allow artificial intelligence (AI) through algorithms to do the job for us.

For instance, your hotel business can use analytics to come up with your buyer’s persona and reach out to your target market quickly and easily. On the flip side, clients need not search harder as algorithms can present them with several options. In fact, business websites are even automatically recommended on various platforms for the benefit of potential clients.

  1. Massive data and information

In this information age, data has grown bigger and bigger, which is the reason for this aptly called the digital revolution. These data are essential in the operation of businesses, including the hotel industry.

Today, managing and organising this overwhelming flow of data can be quite a daunting task that is reserved for experts. But once harnessed, your hotel business can take advantage of this data and information in reaching out to your audience. Once you’ve caught their attention, making transactions can be made easy and fast for the convenience of your prospective clients.

Final words

There is no reason not to take advantage of digital technologies and harness their many potentials. As with the hotel industry, owners can employ various forms of digital marketing, create a mass collaboration that extends the companies’ reach, and contribute to the massive collection of data.

As we take steps further into the future, there’s no turning back, and we’re all presented with many opportunities—the hospitality industry included.

If you run a business in the hospitality industry—whether it’s a hotel, hostel, serviced apartment, Airbnb, or a villa—you definitely have to take space in the digital realm and let it give your business the chance to thrive and succeed in the long run.

Check out and subscribe to Hotel Owner magazine today for the latest hospitality market news in the UK.


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